Privacy Policy

Last updated: 1 July 2026

This privacy policy explains how Effectiv Media Limited collects, uses and protects personal information when you visit our website or contact us.

Our website address is: https://www.effectiv-media-ai.solutions

Effectiv Media Limited is the data controller for the personal information collected through this website and through direct business enquiries.

If you have any questions about this privacy policy or how we use your personal information, you can contact us at:

Effectiv Media Limited
Email: data-team@effectiv-media-ai.solutions
Address: The Innovation Centre, Priory Business Park, Bedford i-Lab, Stannard Way, Bedford MK44 3RZ.
Company number: 12556920

What personal information we collect

We may collect and use the following types of personal information:

  • your name;
  • your email address;
  • your telephone number, if you provide it;
  • your company or organisation name;
  • your website address, if relevant;
  • the content of any message, enquiry or form submission you send to us;
  • technical information about your visit to our website, such as your IP address, browser type, device type, pages visited and approximate location;
  • information collected through cookies, analytics tools and similar technologies, where these are used.

We only collect personal information where it is necessary for a clear business purpose.

How we collect personal information

We may collect personal information when you:

  • visit our website;
  • complete a contact form;
  • send us an email;
  • book a call or appointment;
  • request information about our services;
  • become a client or supplier;
  • interact with embedded content or third-party tools on our website.

How we use your personal information

We use personal information to:

  • respond to enquiries;
  • provide information about our services;
  • arrange calls, meetings or appointments;
  • prepare proposals or reports;
  • deliver services to clients;
  • manage client and supplier relationships;
  • maintain business, accounting and tax records;
  • improve our website and services;
  • monitor website performance and security;
  • comply with legal and regulatory obligations.

Our lawful bases for using personal information

Under UK data protection law, we must have a lawful basis for collecting and using personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract

We may use your personal information where this is necessary to take steps before entering into a contract with you, or to perform a contract we have with you.

For example, this may apply when you ask us for a proposal, become a client, or receive services from us.

Legitimate interests

We may use your personal information where we have a legitimate business interest, provided your interests and rights do not override those interests.

For example, this may include responding to business enquiries, managing client relationships, improving our website, keeping basic business records and protecting the security of our website.

Legal obligation

We may use and retain certain information where we are required to do so by law, including for accounting, tax, company record-keeping or regulatory purposes.

Consent

Where required, we may ask for your consent before using certain cookies, analytics tools, marketing tools or advertising technologies.

You can withdraw consent at any time where consent is the lawful basis for processing.

Contact forms and enquiries

If you contact us through our website, by email or by any other method, we will use the information you provide to respond to your enquiry and, where relevant, to discuss or provide our services.

We may keep a record of your enquiry and our response for business administration, follow-up and record-keeping purposes.

Please do not send sensitive personal information through our website contact forms unless it is strictly necessary.

Clients and business contacts

If you become a client, we may process personal information to deliver our services, manage the relationship, issue invoices, maintain records and comply with our legal obligations.

This may include information provided directly by you, information about your business, and information needed to provide reporting, analytics, marketing or consultancy services.

Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small files placed on your device to help websites work, improve performance, remember preferences, analyse usage or support marketing and advertising activity.

We may use:

  • essential cookies needed for the website to function properly;
  • security cookies to protect the website;
  • analytics cookies to understand how visitors use the website;
  • marketing or advertising cookies, where used, to measure or improve advertising activity.

Essential cookies may be used without consent where they are necessary for the website to function.

For non-essential cookies, including many analytics, advertising, remarketing or tracking technologies, we will ask for consent where required. You can manage or withdraw your cookie preferences through the cookie banner or cookie settings on the website, where available.

You can also control cookies through your browser settings.

Analytics and website measurement

We may use analytics tools to understand how visitors use our website. This helps us improve the website, identify popular content, monitor performance and understand how people find us.

Analytics tools may collect information such as pages visited, time on site, device type, browser type, approximate location and referral source.

Where analytics tools use non-essential cookies or similar technologies, we will obtain consent where required.

Advertising and marketing tools

We may use advertising or marketing tools, such as Google Ads, LinkedIn advertising tools or similar platforms, to measure the performance of advertising campaigns or understand how visitors interact with our website.

Where these tools involve cookies, pixels, tags, remarketing, profiling or conversion tracking, we will ask for consent where required.

Embedded content from other websites

Pages on this website may include embedded content, such as videos, images, maps, booking tools or articles.

Embedded content from other websites behaves in the same way as if you had visited the other website directly. These third-party websites may collect data about you, use cookies, embed additional tracking and monitor your interaction with that content.

We are not responsible for the privacy practices of third-party websites. You should review their privacy policies separately.

Who we share your personal information with

We may share personal information with trusted third parties where necessary for the purposes described in this policy.

These may include:

  • website hosting providers;
  • email and communication providers;
  • analytics providers;
  • cookie consent providers;
  • appointment booking providers;
  • website security or spam-prevention tools;
  • cloud storage or document management providers;
  • payment, accounting or invoicing providers;
  • professional advisers, such as accountants or legal advisers;
  • regulators, public authorities or law enforcement bodies where required by law.

We do not sell your personal information.

International transfers

Some of the third-party services we use may process personal information outside the United Kingdom.

Where this happens, we will take steps to ensure that appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms recognised under UK data protection law.

How long we keep personal information

We will only keep personal information for as long as necessary for the purposes for which it was collected.

As a general guide:

  • website enquiry information may be kept for up to 24 months after the last meaningful contact, unless it becomes part of a client relationship;
  • client and supplier records may be kept for the duration of the relationship and for a reasonable period afterwards;
  • accounting, invoicing and tax records may be kept for at least six years where required for legal, tax or business record-keeping purposes;
  • analytics data may be kept according to the retention settings of the relevant analytics platform;
  • security logs may be kept for a limited period necessary to protect the website and investigate issues.

We may keep information for longer where required by law, where there is an ongoing dispute, or where it is necessary to establish, exercise or defend legal claims.

How we protect your personal information

We take reasonable technical and organisational steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These steps may include secure hosting, access controls, password protection, software updates, backups and limiting access to personal information to those who need it for legitimate business purposes.

However, no website or online service can be guaranteed to be completely secure.

Your rights

Under UK data protection law, you have rights in relation to your personal information.

These may include the right to:

  • ask for access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your personal information in certain circumstances;
  • ask us to restrict how we use your personal information;
  • object to certain types of processing;
  • ask for your personal information to be transferred to another organisation, where applicable;
  • withdraw consent where we rely on consent;
  • complain about how we use your personal information.

These rights do not apply in every situation, and there may be circumstances where we are legally entitled or required to continue using or retaining your information.

To exercise your rights, please contact us using the details above.

Complaints

If you are unhappy with how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113

Links to other websites

Our website may contain links to other websites.

We are not responsible for the content, security or privacy practices of other websites. You should read the privacy policy of any external website you visit.

Changes to this privacy policy

We may update this privacy policy from time to time.

Any changes will be posted on this page with an updated “last updated” date.

Request review availability

Request review availability form

Please complete this form - please note all the fields in this form must be completed. Once submitted, we’ll contact you within 2 working days to confirm our current availability and, based in your availability as highlighted in this form we will suggest timings for a short 15 minute call or video call.

Important note email addresses: This form may potentially "Submit" for webmail suffixes e.g., @gmail, @outlook, @icloud etc. however our mail server automatically blocks these. Therefore please use your business domain email address if you use a personal account, we will not be notified of your contact.
Tier 2 Health Check Availability

Availability Check AI Strategic Stabiliser (Tier 2)

The Tier 2 AI Strategic Stabiliser is for business owners and directors who want a deeper review and more direct support during an AI transition. It provides everything in the Tier 1 AI Search Health Check, with added senior review, deeper analysis and direct advisory time.

Important note email addresses: This form may potentially "Submit" for webmail suffixes e.g., @gmail, @outlook, @icloud etc. however our mail server automatically blocks these. Therefore please use your business domain email address if you use a personal account, we will not be notified of your contact. 

If your business currently uses webmail you may prefer to use our Calendly option which will allow you to book an initial free 15 minute consultation (it contains a version of this form you complete before booking the call). To do that just click this booking link 

Which of these audit outputs is most important to you?

This is very useful to us, as it helps us to understand which output from the audit is most important to businesses. These are the current top 3, please select if one these reflects your priority.

Your preferred timings?

Tier Two, is tailored to the your business — not automated — and availability is intentionally limited to maintain quality. Tier One, typically takes 8-10 working days to complete.

Please indicate your preferred time frame below.

Once submitted, we’ll contact you within 2 working days to confirm our current availability and, if that is suitable to you, we will suggest timings for a short 15–30‑minute call or video call to confirm scope and answer any initial questions.

What sector does your business operate within?

AI is a challenge. Left unchecked, it can erode market share and margins — even for well-run or long-established businesses. The companies gaining ground are the ones combining AI with the talent of their people. These businesses typically sit within the following sectors. Please select the one that best represents yours.

AI is now influencing over half of all online searches.

Many businesses are reviewing their position to avoid falling behind, which of these concerns below is closest to you reason for looking to review your AI search presence?

And finally...

We offer a bespoke independent review of your current position and a practical guide to what should happen next, based on evidence rather than assumptions. This is not AI training, not a marketing course, not an offer for ongoing SEO, PPC or content management work.

 
Tier 1 Health Check Availability

Availability Check AI Search Health (Tier 1)

The Tier 1 AI Search Health Check gives you a clear snapshot of your current website visibility and AI‑search readiness, based on how your site is interpreted by both search engines and AI systems.

Important note email addresses: This form may potentially "Submit" for webmail suffixes e.g., @gmail, @outlook, @icloud etc. however our mail server automatically blocks these. Therefore please use your business domain email address if you use a personal account, we will not be notified of your contact. 

If your business currently uses webmail you may prefer to use our Calendly option which will allow you to book an initial free 15 minute consultation (it contains a version of this form you complete before booking the call). To do that just click this booking link 

Which of these audit outputs is most important to you?

This is very useful to us, as it helps us to understand which output from the audit is most important to businesses. These are the current top 3, please select if one these reflects your priority.

Your preferred timings?

Tier One, is tailored to the your business — not automated — and availability is intentionally limited to maintain quality. Tier One, typically takes 4-5 working days to complete.

Please indicate your preferred time frame below.

Once submitted, we’ll contact you within 2 working days to confirm our current availability and, if that is suitable to you, we will suggest timings for a short 15–30‑minute call or video call to confirm scope and answer any initial questions.

What sector does your business operate within?

AI is a challenge. Left unchecked, it can erode market share and margins — even for well-run or long-established businesses. The companies gaining ground are the ones combining AI with the talent of their people. These businesses typically sit within the following sectors. Please select the one that best represents yours.

AI is now influencing over half of all online searches.

Many businesses are reviewing their position to avoid falling behind, which of these concerns below is closest to you reason for looking to review your AI search presence?

And finally...

We offer a bespoke independent review of your current position and a practical guide to what should happen next, based on evidence rather than assumptions. This is not AI training, not a marketing course, not an offer for ongoing SEO, PPC or content management work.

 
Ai Search Report Enquiry

AI Search Solutions Enquiry Form

To save you time, aside from unique information, this form is entirely multiple-choice. This ensures future communication is tailored to your specific business vertical and not generic.

Important note email addresses: This form may potentially "Submit" for webmail suffixes e.g., @gmail, @outlook, @icloud etc. however our mail server automatically blocks these. Therefore please use your business domain email address if you use a personal account, we will not be notified of your contact. 

If your business currently uses webmail you may prefer to use our Calendly option which will allow you to book an initial free 15 minute consultation (it contains a version of this form you complete before booking the call). To do that just click this booking link 

What sector does your business operate within?

AI is a challenge. Left unchecked, it can erode market share and margins — even for well-run or long-established businesses. The companies gaining ground are the ones combining AI with the talent of their people. These businesses typically sit within the following sectors. Please select the one that best represents yours.

AI is now influencing over half of all online searches.

Many businesses are reviewing their position to avoid falling behind, which of these concerns below is closest to you reason for looking to review your AI search presence?

Your preferred timings?

Each review is tailored to the your business — not automated — and availability is intentionally limited to maintain quality

We offer two depths of review: Tier One, which typically takes 4-5 working days, and Tier Two, a more in‑depth analysis that takes 8-10 working days.

Please indicate your preferred time frame below.

Once submitted, we’ll contact you within 2 working days to confirm our current availability and, if that is suitable to you, we will suggest timings for a short 15–30‑minute call or video call to confirm scope and answer any initial questions.